Canada goose releases out there a short film directed by awardwinning filmmaker paul haggis firstever global campaign shares true stories of 60 year heritage to inspire people to embrace. Canada goose s pricey down jackets have found a place in hollywood, including in kenneth lonergans film manchester by the sea, shown here. Were a staple on film sets around the world and known as the unofficial jacket of film crews anywhere its cold. Out there illustrates some positively frigid, nearlyfatal, reallife scenarios that have occurred over the past six decades with adventurers of course clad in canada goose. Canada goose releases out there a shortfilm directed. If you cant be there in person, well be there on the ground to capture it in person. Canada goose for its firstever global campaign, the brand decided to pay homage to its most hardcore customers in a short film entitled out there, directed by. Canada goose premieres out there short film with paul. Its a relationship that was built out of necessity. The relationship came full circle when he directed out there, a short film for canada goose s first global ad campaign last year. Our jackets protect filmmakers and staff at the studio, keeping them warm on set.
Canada goose releases out there a short film directed by awardwinning filmmaker paul haggis. I reached out to canada goose, literally on a cold call, and said. Most of us recognise canada goose for being a popular urban brand, sported in northerly latitudes during the winter months. Feb 16, 2017 its almost hard to discern what canada goose gets out of supporting the film industry in this unique way, but if youre unsure, just look for a paparazzi picture of daniel radcliffe any winter. I have no idea whether they have simply forgotten to manufacture more product or whether they are perhaps going out of business, but it would be interesting to know. The focus of canada goose firstever global brand campaign, out there chronicles the unbelievable true stories and. Park city, utah the sundance film festival is known for many things. Canada goose presents out there shortfilm directed by. Canada goose markets a wide range of jackets, parkas, vests, hats, gloves, shells and other apparel through various avenues, both wholesale and direct to customer with their own retail stores. Assuming all eggs survived, then there should be 17 birds igor plus 16.
The luxury outdoor label celebrates 60 years of saving people from the cold. Canada goose releases out there a short film directed by awardwinning filmmaker paul haggis firstever global campaign shares true stories of 60 year heritage to inspire people to embrace adventure and make the most out of life toronto, nov. How canada goose became the movie industrys outerwear of choice, both on and offscreen. Started in 1957 by sam tick as metro sportswear ltd. Canada goose releases out there a shortfilm directed by. Out there is a short film directed by academy awardwinning filmmaker and director, paul haggis. Out there is four minutes of arctic adventure, courtesy of the oscarwinning director.
Canada goose we celebrated our 25year relationship in the film and entertainment industry with an out there cinema event in milan, italy. Chronicling the unbelievable true stories and triumphs of explorers and adventurers who have survived harrowing situations and accomplished incredible feats, out there tells the stories of some of the brands most inspirational goose people. Canada goose is continuing its contentheavy, emotional approach with a new short film and global brand campaign. Similarly, president and ceo dani reiss hones in on this. The canada goose branta canadensis is a large wild goose species with a black head and neck, white cheeks, white under its chin, and a brown body. He was only there originally to be in the film, recording sounds and testing out the jackets. Canada goose releases out there a short film directed by award winning filmmaker paul haggis. Style news for more than twenty years canada goose has partnered with the film and entertainment industry, sponsoring international film festivals, keeping cast and crew warm both on and off camera on set, therefore its no surprise to us that theyre releasing their own film showing what incredible feets people have been to in the canada goose apparel. Cnw canada goose, one of the worlds leading makers of luxury apparel, today released out there, a short film directed by academy awardwinning filmmaker. How canada goose became the movie industrys outerwear of. As of 111115, many or all of canada gooses parkas are listed as out of stock on their website, with no explanation there or elsewhere on the web. Nov 10, 2015 canada goose, one of the worlds leading makers of luxury apparel, has released its debut film, out there. Canada goose releases out there a short film directed by.
Sep 15, 2016 canada goose is using its fallwinter campaign to inspire people to get out there. Canada goose competitors, revenue and employees owler. In an intimate setting at the explorers club in manhattan, the torontobased brand showed out there, a fourminute film depicting the outdoor explorations of five prominent adventurers who wear. Canada goose with the shooting in wakayama in december, it then progressed into this whole. During the flying scenes, there are sometimes 14, 15 or as many as 16 birds following the ultralights.
The focus of canada goose firstever global brand campaign, out there chronicles the unbelievable true stories and triumphs of explorers and everyday adventurers who have survived harrowing situations and accomplished incredible feats. Like canada goose, this tire brand created a longer branded film instead of just an ad. Limited edition in nature, boundless in imagination. This 2016 clio awards bronze winning entry titled out there was entered for canada goose. He was only there originally to be in the film, recording sounds and. On vacation at a remote lake house, a mother and her two young daughters must fight for survival after falling into a terrifying and bizarre nightmare conceived by a psychopath. Canada goose s top competitors are moncler, north face and motorfist. The event featured an outdoor screening of the grand budapest hotel in. We chose to share our story in this rich medium as a testament to our relationship with the film and entertainment industry. Canada goose premiered their firstever global campaign last week in new york city with the short film out there by canadian filmmaker paul haggis, which celebrates 60 years of keeping adventurers warm, even in the worst conditions. Canada goose february, 2018 we celebrated our 25year relationship in the film and entertainment industry with an out there cinema event in milan, italy. The canada goose terrace and out there cinema at harvey nichols.
Academy awardwinning director paul haggis crash, helms the first global campaign for canada goose. Those canada goose jackets never appeared in the movie, even. Canada goose releases out there a short film directed by awardwinning filmmaker paul haggis 01. There are 17 eggs in the drawer when amy opens it to check on them. Firstever global campaign shares true stories of 60 year heritage to inspire people to embrace adventure and make the most out of life toronto, nov. But there are some things that no director or produceror anyone. The campaign featured the real, incredible stories of the brands. Canada goose is using its fallwinter campaign to inspire people to get out there.
Why canada goose will continue to be the proverbial goose. The focus of its firstever global brand campaign, out there chronicles the. However, while the brands reach has proliferated around the world, few people knew about its heritage. Canada goose has accomplished so much in such a short time and is poised to continue to attract more goose people what it calls its customers. Published on feb 28, 2018 canada goose spent a few days in berlin, where we took a studio tour of centuryold studio babelsberg. Its our way of celebrating the hard work of those who have experienced the unparalleled functionality and warmth of our products. Made in canada heritage the country from which we draw our inspiration and expertise it matters. Oscarwinning filmmaker paul haggis directs a short film. Filmmaker paul haggis directs a short film for canada goose. Celebrating this partnership, this winter, atop the harvey nichols knightsbridge store, canada goose introduce an exclusive series of outdoor film screenings, a bespoke food and cocktail menu and canada goose warm up jackets to keep the cold at bay.
Dec 17, 2019 nisha ganatra on the set of her film, late night, with actor emma thompson photography courtesy eone entertainment out there cinema is a signature canada goose basecamp event, born out of our longstanding relationship with the film and television industry. Nov 10, 2015 your first look at paul haggis short film for canada goose. The fourminute video was directed by oscarwinning director paul haggis, and recounts stories that show how canada goose played an important role in many peoples survival in harsh winter conditions. Canada goose pulls in star power for first major ad campaign. Canada goose produces extreme weather outerwear since 1957. Out there is a short film and interactive experience in homage to the explorers who have shaped the companys particular brand of. Nov 16, 2015 canada goose premiered their firstever global campaign last week in new york city with the short film out there by canadian filmmaker paul haggis, which celebrates 60 years of keeping adventurers warm, even in the worst conditions. How canada goose became a film industry essential esquire. The rise of canada gooses hollywoodfriendly coats the. Discover high quality jackets, parkas and accessories designed for women, men and kids. Feb 12, 2018 we celebrated our 25year relationship in the film and entertainment industry with an out there cinema event in milan, italy.
Your first look at paul haggis short film for canada goose esquire. It starred uma thurman and tapped the talent of the oscarwinning director of the hurt locker. It has been introduced to the united kingdom, ireland, new zealand, argentina, chile, and the falkland islands. Case study out there for canada goose by caa marketing. Native to arctic and temperate regions of north america, its migration occasionally reaches northern europe. Canada goose releases out there a short film directed. Your first look at paul haggis short film for canada goose. A celebration of our longstanding relationship with the film industry, canada goose produces out there, a short film that captures the extraordinary true stories of goose people over the past six decades. Canada goose jackets are a favorite of film crews that have to endure long days. Sep, 2016 how canada goose became the movie industrys outerwear of choice, both on and offscreen. Greatness is out there cgbook60 cgbook60 this book celebrates sixty years of a made in canada success story created at both poles, on top of everest, in icy urban canyons and on the catwalks of tokyo, paris and new york.
Dec 02, 2015 writing in the comments section to the youtube page, canada goose are clear on this motivation by noting, out there is a short film. Celebrating this partnership, this winter, atop the harvey nichols knightsbridge store, canada goose introduce an exclusive series of outdoor film screenings, a. Canada goose opens its first two flagship stores, located in toronto and new york city. See canada goose s revenue, employees, and funding info on owler, the worlds largest communitybased business insights platform.
Canada goose spent a few days in berlin, where we took a studio tour of centuryold studio babelsberg. But in a recent content play, the brand partnered with oscarwinning director paul haggis to produce a 4minute film, out there, exposing the brands reach to harsher climates while paying tribute to its audience in the film industry. Canada goose s debut global campaign illustrates the true stories of five individual explorers who rely on the canada goose apparel in the face of unprecedented hardship. Out there is the first ever global campaign released by luxury outdoor brand canada goose.
Canada goose, one of the worlds leading makers of luxury apparel, has released its debut film, out there. The company was founded in 1957 by sam tick, under the name metro sportswear ltd. Our jackets protect filmmakers and staff at the studio, keeping them. Academy awardwinning canadian screenwriter worked with our team to. Canada goose is an official sponsor of a number of film festivals around the world, with a focus on rising talent and independent filmmakers. We celebrated our 25year relationship in the film and entertainment industry with an out there cinema event in milan, italy. Branta is canada goose as youve never seen us before.
The relationship came full circle when he directed out there, a short film for canada gooses first global ad campaign last year. The canada goose terrace and out there cinema at harvey. Out there is a short 4 minute film directed by academy award winning filmmaker and director. Canada goose out there short film directed by paul haggis. Out there is a short 4 minute film directed by academy award winning filmmaker and director, paul haggis million dollar baby 2004, crash 2005. A limitededition filmmakers jacket from canada goose an event. Winter apparel company canada goose has released its most ambitious ad campaign that was launched with its out there commercial. Out there, a fiveminute film directed by canadian filmmaker paul haggis, tells the story of the 60yearold brand and some of the adventurers who have donned the iconic coats. Debuting monday, the campaign will include a short film shot in newfoundland that features model crista cober and vikings star travis fimmel. Oscarwinning filmmaker paul haggis directs a short film for canada goose out there features a dogsled racer, a mountain climber, and other adventurers who helped build the brands street cred. Out there features a dogsled racer, a mountain climber, and other. Oscarwinning filmmaker paul haggis directs a short film for. The focus of its firstever global brand campaign, out there chronicles the unbelievable true stories and triumphs of explorers and everyday adventurers who have. At some points in the early part of the film there are 14 chicks, at others 16 or 17.
1171 721 922 977 1224 944 503 358 827 609 1354 488 764 111 1378 180 995 671 1153 236 701 990 1389 1236 515 410 1313 423 295 87 182 1270 123 731 1433 1058 1194 1113 253 762 1164 1226 488 176 32 627 27 1413